Summer 2009 Integrated Grilling Proposal
Summer Grilling Integrated Program from Fine Cooking
With the power of the Fine Cooking brand, you can reach an engaged and interactive cooking enthusiast audience focused on all things grilling related. Through an integrated package of custom offerings in print and online, your brand will receive a fully immersive experience in grilling - the tools, the recipes, the techniques for your basics and way beyond! Our Grilling with Gusto platform reaches our cooking and grilling enthusiasts at whatever their skill level and cooking desire may be - from hamburgers and steaks to braising and grilling hors d’oeuvres plus special menus for cool summer drinks and summer entertaining - we’ve got something for everyone.
In-Magazine Presence
Your ad will be featured in our issues with a grilling focus reaching 2.6 million readers!- June/July 2009 (250,000 Rate Base)
Summer is here, and in this issue, renowned meat expert Bruce Aidells inspires readers with his special technique for braising on the grill. Plus, readers learn to make ice cream, green bean sides, deviled eggs, fast & fresh main course salads, and many more summer favorites.
Closing: March 19th/On sale May 19th. - August/September (250,000 Rate Base)
Summer’s freshest produce starting with a primer on corn. Making fresh tomato sauce and mozzarella from scratch. Cooking shellfish on the grill: lobster, shrimp, clams, oysters, and mussels.
Closing: May 21st/On Sale July 21st
Grilling SIP (150,000 newsstand sales)
The Grilling special interest publication focuses on cooking and eating outdoors;
50+ summertime recipes; grilled hors d’oeuvres; best barbecued chicken; spices and marinades;
best drinks; grills and grilling gear.
Closing: April 17th/On sale: June 16th.
Online
Summer Grilling will be featured within our web highlights in each grilling related issue, showcasing our online grilling collections.
Reach over 330,000 unique monthly visitors
with a site averaging close to 2 million
page views per month!
Grilling online module
With a robust online audience reaching over
330,000 unique monthly visitors, FineCooking.com is the place for
cooking enthusiasts to gain information, knowledge and inspiration
for all their grilling needs - from recipes, to gear and tools, to
tips and techniques - our online grilling collection is sure to inspire
the griller in each of our visitors.
Housed on FineCooking.com there will be a custom Grilling module including:
- Grilling Tips
- Great food choices for grilling (Great Steaks for the Grill, Vegetables on the Grill)
- Custom video vignettes - the “How-To’s of Grilling” with a weekly series highlighting all levels of grilling from hamburgers and steaks to side dishes and marinades.
- Grilling tools and accessories plus great summertime cookware
- Cook’s Showcase of reader posted recipe and photos with grilling recipe contest
Program Elements
-
Print:
Full page ads in Fine Cooking’s June/July, August/September and Grilling SIP
- Online elements (May 25th - September
6th):
-1,750,000 paid on-line Impressions
-Online recipe contests with e-recipe integration
-Online video sponsorship (pre-roll, post-roll, overlays) of grilling video series
-Co-branded grilling collection adsProgram Timing
-Timing: Memorial Day 2009 - Labor Day 2009

Read About Fine Cooking's 2009 Brand Expansion...